Toni Schneider, now Bluesky’s chief executive, photographed in 2014 (file photo). Image: Christopher Michel / Wikimedia Commons, CC BY 2.0, cropped

Bluesky wants you to vibe-code for your friends, not just for yourself. Its experimental AI app Attie gained a site builder on October 15, 2026, so anyone with an Attie account can describe a small social app in plain words, such as a poll, a guestbook, a quiz or a game, and get a working page with its own link that their Bluesky followers can sign in to and use.

Chief executive Toni Schneider announced the feature on stage at TechCrunch Disrupt in San Francisco, calling it “social vibe coding”. Attie’s own account put it more plainly: users can now build “small social pages like an AMA, a guestbook, or a survey your friends will argue about for a week”.

What Attie is

Attie started life in March as a separate, invite-only app for building custom Bluesky feeds by describing them, for example a feed of only your friends’ art. It now has three modes, according to its homepage: feeds, “reports” that summarise what your mutuals have been posting, and the new sites.

The site builder offers starting points for polls, events, guestbooks, games, “ask me anything” pages, leaderboards, journals, surveys, landing pages, dashboards and an “explain the joke” template. You type what you want and Attie writes the page, with “no code needed”. Each one is published at its own address on attie.site, which can be shared anywhere, not just on Bluesky.

Attie also reads your public Bluesky activity to suggest things to make. Mike Masnick, the Techdirt founder who sits on Bluesky’s board, posted that it knew he was moving to Oakland and liked walking, so it built him a site to track his walks. Its first suggestion had been an interactive walkthrough of his own “Protocols, Not Platforms” paper, asking whether Bluesky was living up to it.

“Vibe coding for your community”

Schneider, the former Automattic chief executive who took over as Bluesky’s CEO after Jay Graber stepped down in March, said most AI app building today is a lonely business:

Vibe coding today is kind of a single-user, solo experience. And what I want to be able to do is build together or build for a group of people, and that’s what this product does.

Toni Schneider, Bluesky CEO, at TechCrunch Disrupt

That sets Attie apart from tools such as Google’s new personal apps on Google Play, which let you vibe-code an Android app for your own phone. Attie’s pages are built to be used by other people from the start: according to the homepage, friends “sign in with Bluesky to vote, RSVP, or sign”.

How sharing works

Everything Attie makes lives on the AT Protocol, the open network behind Bluesky and a growing set of other apps, and each creation is tied to the maker’s Bluesky identity. Chief operating officer Rose Wang said at Disrupt that users can bring their own AI model or use open-weight ones, and that the real selling point is reach: unlike most vibe-coded projects, which struggle to find users, an Attie page “comes with the Bluesky distribution, so it doesn’t stand alone”.

That distribution is meaningful but not enormous. Bluesky has about 47 million registered users, and engagement has dipped as some people who tried it went back to X, which is pushing its own creator tools with paid Grok Bot templates. Viral vibe-coded hits so far, such as a sports trivia game built in 12 hours that a million people played, have spread across every platform at once.

Bluesky hasn’t published pricing or usage limits for the site builder. Attie runs in a web browser at attie.ai and uses your Bluesky account to sign in; Bluesky hasn’t said whether the waitlist from its March launch still applies to new users. Schneider also said private data support for the AT Protocol, which developers have asked for most, is in alpha testing and due by the end of the year.

Why it matters

Attie turns vibe coding from a solo hobby into something closer to posting: make a tiny app, share the link, and let your followers use it. If small social pages catch on, they give Bluesky a reason for people to come back that X and Threads don’t yet offer in the same form.

Sources: Attie on Bluesky, Attie, Bluesky on X, Mike Masnick on Bluesky, TechCrunch (Disrupt interview)

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