Amazon’s Bee Eclipse phone attachments (back) and Bee Frontier wristbands (front) in their launch colours. Image: Amazon
Amazon wants an AI that listens to your conversations on your wrist or the back of your phone, and it now wants that AI connected to its shop. Bee, the always-listening wearable start-up Amazon bought in July 2025, unveiled two new devices on Thursday: the $74.99 Bee Frontier wristband and the $99.99 Bee Eclipse, a card-sized gadget that snaps magnetically on to a phone.
They are Bee’s first new products under Amazon. Both turn what they hear into summaries, to-dos and reminders, and a new link to Amazon.com means things you mention can come back as product suggestions on the Amazon homepage.
What Bee Frontier and Bee Eclipse do
Bee Frontier is the successor to the original Bee Pioneer wristband, which sold for about $50. It can be worn on the wrist or clipped to clothing, comes in Onyx, Lavender and Sage, and has IP67 water resistance, USB-C charging and up to seven days of battery life. Amazon says its two microphones filter out noise in places like a crowded restaurant or an open-plan office.
Bee Eclipse is a new shape for the brand: a slim device about the size of a credit card that sits on the back of a phone, with more than 21 days of battery life. It comes in Silver, Midnight, Honey and Blush. Amazon pitches it for phone calls, such as planning a holiday with family, and says users are prompted to get permission from the other people on a call each time a recording starts.
Once switched on, both devices feed the Bee app, which now has a desktop version as well as the redesigned mobile app. Bee writes conversation summaries with templates for lectures, care plans or brainstorms, keeps a few days of “memories” and spots recurring themes to suggest goals. It also links to Gmail, Google Calendar and Outlook to draft follow-up emails and invites.
Alexa+ and Amazon shopping come in
The bigger change is the link to the rest of Amazon. Connected to Alexa+, an Echo speaker can read out a meeting summary, your to-do list or the name of a book a friend recommended, using Alexa’s voice ID to recognise who is asking. Connected to Amazon.com, Bee can “surface items you mention before you forget” as product recommendations on the Amazon homepage and in the Bee apps. Amazon’s own example is remembering to buy the dish soap you said you needed.
That is a notable step for a retailer that has been guarding its own store from outside AI shoppers: last month it blocked Meta’s Muse agent from Amazon.com.
Price, subscription and where you can buy it
Bee Frontier is on sale now at Amazon.com for $74.99. Bee Eclipse is “available soon” from $99.99. Amazon gives only US dollar prices and has not said whether either device will launch outside the US.
Buying a device gets you conversation summaries, recaps and 14 days of memory for free. Bee Pro, at $11.99 a month (about £9 or €10), adds unlimited summaries, the Amazon.com and Alexa+ links, third-party app integrations, suggested to-dos, daily memories, a chat assistant, conversation templates and the desktop app. New customers get 30 days of Pro free.
The privacy question
Bee is built to be on: when switched on it listens continuously, unlike an Echo, which waits for a wake word. Amazon says both devices run on what it calls Bee Private Compute, where audio is processed in real time and then deleted, and “no one, including Amazon, can access your data.” Transcripts are encrypted with keys created on the device, users can delete transcripts and summaries at any time, and a single button and an LED light show when the device is on. It can also be set to switch itself off after a period of silence, such as five or 15 minutes. These are Amazon’s claims and have not been independently tested.
The people being recorded are another matter. Bee captures everyone in earshot, not only its owner, and there is now a growing set of rival AI gadgets doing similar things, from Meta’s Muse Charm keychain to note-takers such as the Plaud Note. Regulators are starting to push back on always-on devices in public: Norway wants to ban AI glasses from schools, parks and gyms because people can be filmed without knowing.
Why it matters
Amazon is turning an always-listening start-up into a feed for Alexa and its shop, at a lower price than most rival AI note-takers. If it works, what you say near your wrist becomes something Amazon can sell to, which makes its privacy promises the part of this launch most worth watching.
Sources: Amazon, Amazon (Bee Private Compute).
Latest More Labs news
