
Meta CEO Mark Zuckerberg, pictured in 2025. Image: Jeff Sainlar / Meta / Wikimedia Commons, CC BY-SA 4.0, cropped
No, Meta’s Muse AI isn’t available in the UK yet. Muse launched in the US on September 8, 2026 and in Canada on September 18, and Meta hasn’t announced a UK release date. Here’s everything we know about when Muse could come to Britain, why it isn’t here already, what it’s likely to cost, and what you can use in the meantime.
What is Meta Muse?
Muse is Meta’s personal AI agent (here’s our full explainer). Unlike a normal chatbot, which just answers questions, Muse can do things for you: browse the web, fill in forms, book appointments, handle customer service chats and shop across connected apps and websites, according to Meta. It runs on its own isolated cloud computer and asks for your approval before sensitive actions like sending emails or making purchases. It reached No. 1 on the US App Store within about 10 days of launch.
Muse is also the AI inside the Muse Charm, the keychain-sized gadget Meta unveiled at its Connect event this week.
Which countries is Muse available in?
- United States: since September 8, 2026, on iPhone, Android and the web at muse.ai.
- Canada: since September 18, 2026, iPhone in Canada reported.
- UK, Ireland, Europe, Australia and elsewhere: not yet.
When Muse reached Canada, Meta hinted at more to come, posting on X: “Made it to Canada. Where to next? 👀” It didn’t say which country would be next.
When is the Muse UK release date?
There isn’t one yet. Meta hasn’t announced when Muse will launch in the UK, and anyone giving you a firm date is guessing. But there are clues.
Signs the UK could be next:
- Muse reached its second country just 10 days after launch, so Meta is clearly expanding quickly.
- The UK is one of the biggest English-speaking markets, a natural next step after the US and Canada.
- Meta is already launching new hardware here. At Connect 2026 it put its Ray-Ban Display glasses on sale in the UK, and Muse is coming to Meta’s glasses soon.
Signs it could take a while:
- Meta’s regular chatbot, Meta AI, launched in the US in 2023 but didn’t reach the UK until March 2025, after Meta worked through privacy concerns with the UK’s data regulator.
- Muse handles far more personal data than Meta AI, including your email, calendar, accounts and payments.
Our best guess: a UK launch in the coming months is plausible, but it wouldn’t be surprising if it slipped into 2027.
Why isn’t Muse available in the UK?
Meta hasn’t said why Muse launched in North America first, but these are the most likely reasons.
1. UK data protection law
Muse is designed to work with a lot of personal data. In the UK, that falls under UK GDPR, which sets strict rules on consent, profiling and sensitive information, enforced by the Information Commissioner’s Office (ICO). Meta has clashed with these rules before: in 2024, it paused plans to train its AI on UK users’ posts after the ICO asked it to review them, and only went ahead after making changes, IT Pro reported.
2. Meta already treats the UK differently on AI
When Meta started using people’s Meta AI chats to target ads in December 2025, it left out the UK, along with the EU and South Korea. UK users can also object to their data being used for AI training in a way Americans can’t.
3. An agent that spends your money
Muse books, buys and sends things for you, and its shopping partners so far are mostly US retailers, TechCrunch reports. A UK version needs British retailers, payment options and consumer protections.
4. US first is the norm
Big tech companies usually launch in the US first to test demand and scale up their servers. Muse is also still getting major features, like Mac support and smart glasses integration.
How much will Muse cost in the UK?
Meta hasn’t announced UK pricing. In the US, Muse has three plans, according to reports:
- Free: a weekly usage allowance at no cost
- Power: $20 a month, with more usage
- Maximum: $100 a month, for heavy users
The paid plans give you more usage rather than extra features. If Meta follows its usual approach, UK prices are likely to be similar in pounds, but we’ll confirm when they’re announced. Mark Zuckerberg has said Meta expects to make money over time by “taking a small fee from transactions” Muse completes, TechCrunch reported.
Can I use Muse in the UK with a VPN?
Not officially, and we don’t recommend trying. Meta only offers Muse in supported countries, which for now means the US and Canada. Using a VPN to get around that may break Meta’s terms, and because Muse connects to your email, accounts and payment details, it’s not a service you want running on a workaround.
What can UK users use instead?
- Meta AI is available in the UK on WhatsApp, Instagram, Facebook and Messenger. It can answer questions and create content, but can’t carry out tasks for you like Muse.
- ChatGPT, Claude and Gemini are all available in the UK and can research, draft emails and work with your files and connected apps.
Before you connect any AI to your accounts, read our guide to what each AI company does with your data.
Will Muse be private in the UK?
If Muse launches here, it should come with the same privacy design as in the US. Meta says your Muse conversations aren’t shared with its ad systems, it can’t see your passwords or payment methods, and you can opt out of your chats being used to train Meta’s AI. Meta has also promised a “Confidential VM” later this year that encrypts your Muse data with a key only you hold. UK data protection law could give British users extra rights on top.
Frequently asked questions
Is Meta Muse available in the UK?
No. As of September 24, 2026, Meta’s Muse AI agent is only available in the United States and Canada. Meta hasn’t announced when it will launch in the UK.
When will Muse come to the UK?
Meta hasn’t given a date. It has said more countries are coming, and the UK is a likely candidate, but UK privacy rules could slow things down. Meta AI, Meta’s regular chatbot, took about 18 months to reach the UK after its US launch.
Why can’t I download Muse in the UK?
Meta has restricted Muse to the US and Canada, so the app isn’t listed in UK app stores. That will change when Meta launches it here.
Can I use Muse in the UK with a VPN?
We don’t recommend it. Using a VPN to get around country restrictions may break Meta’s terms, and Muse connects to your email, accounts and payment details, so it’s not something you want running on a workaround.
How much will Muse cost in the UK?
There’s no UK pricing yet. In the US, Muse has a free tier and two paid plans, Power at $20 a month and Maximum at $100 a month, according to reports. UK prices will likely be similar once it launches, but Meta hasn’t confirmed them.
Is Muse free?
Yes, in the US and Canada Muse has a free tier with a weekly allowance of usage. Paid plans give you more usage, not extra features, according to reports.
Is Muse coming to Europe?
Meta hasn’t announced a European launch. The EU has even stricter rules on data and AI than the UK, so Europe may take longer.
Which countries is Muse available in?
The United States (since September 8, 2026) and Canada (since September 18, 2026).
Is the Muse Charm coming to the UK?
Meta hasn’t said. The Muse Charm keychain gadget is due in the US in time for the holidays, and Meta says it will have more to share about availability later this year.
Can I use Meta AI in the UK instead?
Yes. Meta AI, Meta’s standard chatbot, has been available in the UK since March 2025 on WhatsApp, Instagram, Facebook and Messenger. It can answer questions and create content, but it can’t carry out tasks for you the way Muse can.
Sources: Meta, iPhone in Canada, Meta (Connect 2026), Meta (Meta AI in Europe), TechCrunch, IT Pro, Meta (ads update)


