Meta’s launch artwork for Your algorithm on Facebook. Image: Meta
Facebook users can now tell the platform in their own words what they want more or less of in their Feed and Reels, after Meta brought its AI-powered Your algorithm tool from Instagram to Facebook on Tuesday. Meta says recommendations change “right away”, within the same session.
The launch is the third version of the same idea across Meta’s apps, and the company is pinning it on large language models, the technology behind chatbots such as its own Muse Wonder, now being plugged into the ranking systems that decide what billions of people scroll past.
How Your algorithm works on Facebook
There are two parts. The first is a page called Your algorithm, reached from the three-dot menu on any post, where you add and manage the topics you want to see in Feed and Reels. Meta calls it “a dedicated space to tell us exactly what you’re into.”
The second works from individual posts. After you tap Interested or Not interested on something in Feed or Reels, Facebook may now ask follow-up questions about what you liked or disliked, and you can answer in a sentence of your own rather than picking from a list. Meta says the answers update your recommendations “in real time”. It has also redesigned the three-dot menu on every post so these controls are easier to find.
Why Meta says LLMs change the feed
Facebook’s ranking has always guessed at your interests from what you do: the posts you like and comment on, what you watch and, in Meta’s words, “thousands of other signals”. The difference now is that you can say what you want directly, and a language model can make sense of it.
Meta’s announcement says LLMs can take in “the interests, context, and intent behind natural language, unlocking an algorithm you can actually talk to.” It describes the change as “a real evolution in how ranking works”, combining free text with everything Facebook already infers about you. It is not the first time Meta has put LLMs to work behind the scenes: last week it said one now helps catch ads that point people to child abuse material.
What Meta has not said is how much weight a typed request carries against everything else the system knows, whether requests expire, or whether what you type is used for anything beyond your recommendations, such as advertising.
From Instagram and Threads to Facebook
Your algorithm began on Instagram. It launched for Reels in the US in December 2025, showing an AI-written summary of the topics that most shape your recommendations and letting you type topics to see more or less of. It reached Explore in April, when Instagram said it was “available globally in English”, and spread to the main Instagram Feed in June.
Threads took a different route in February with Dear Algo, which lets US users write a public post starting “Dear Algo” to ask for more or less of something.
Where it’s available
Meta’s announcement says it is “rolling out” Your algorithm on Facebook but does not list countries or languages. Instagram’s version started in the US and then expanded to English speakers worldwide, so users in the US, UK, Canada, Australia and other English-speaking markets may see it first, but Meta has not confirmed that. If it hasn’t reached your account yet, check the three-dot menu on a post in Feed or Reels for the Your algorithm option over the coming days.
Why it matters
Facebook’s feed has long been a black box that users could only influence by liking, hiding or scrolling. Letting people tell it what they want in plain words is a real change in how a feed seen by billions is steered, but how much control it actually hands over depends on details Meta hasn’t shared.
Sources: Meta Newsroom: Your Algorithm, Your Words: New Ways to Shape What You See on Facebook; Instagram: Control Your Instagram Reels Algorithm.
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